Photo by Jason Homan
Jason and Rebecca Dickey are originally from Tennessee, having met in high school and married in their college years. They have four children, whose names all start with “A,” hence the family nickname–the “A-Team.” They have strong family ties to Birmingham, and over the years, they visited and thought the communities would provide the perfect place to run their businesses–the Crumbl Cookies Alabaster and Greystone locations. Here, Rebecca shares her thoughts about Crumbl Cookies “favorites” and the community’s support of her family’s business endeavors.
What makes the menu so unique at Crumbl?
Crumbl Cookies is a “from-scratch” bakery with an open-style concept kitchen. You can come in and watch the cookies being made! We have a rotating menu of more than 250 flavors. We offer six flavors of the week, which customers can learn more about by downloading the Crumbl Cookies app and checking on Sunday nights at 7 p.m. for the newly released flavors. Many days, we will have bonus flavors to pick from that you can find by coming into the store, too. We will be unveiling our “hometown picks” soon, where the public can vote on the app for their favorite flavors.
What are your favorite menu items?
I personally love so many flavors as I have always been a cookie girl. I like brownie batter, carrot cake, key lime pie, cookies and cream milkshake, Kentucky butter cake and anything lemon. Two of my very favorites are the tres leches cake and the cinnamon square–both of which were new offerings that took Shelby County by storm.
Which flavors do you think newcomers should try first?
We will always have a warm chocolate chip cookie–the heartbeat of our cookie lineup! We alternate weeks with the original milk chocolate chip cookie that Crumbl Cookies was founded on along with our semi-sweet chocolate with sea salt. You can’t go wrong with either option.
What is the most interesting aspect of being in the cookie business?
A typical day for us is a lot of behind-the-scenes work. We love engaging with customers and crew members. There are a lot of details to run such a unique brand of a from-scratch bakery, bringing the community a fun assortment of flavors from everyone’s favorite desserts. We truly work from sun-up to sun-down to be the best we can be for our stores. When I get to work on the floor with the team and meet our customers, it is always the highlight of my day!
How has the support of the community made opening up shop in Alabaster and Greystone even sweeter?
The support of the Alabaster and Greystone communities has been wonderful! We get to know our regulars that know our flavors change each week and have reason to keep coming back. We love engaging with our communities and sponsoring the local high school events, as well partnering with them to support our students.
Crumbl Cookies Alabaster is located at 100 Colonial Promenade Parkway, and Crumbl Cookies Greystone is located at 5403 Highway 280, Suite 101. Both locations are open every day from 8 a.m.-10 p.m. For more information, visit crumblcookies.com.
